‘A Cut Above the Rest’

An employer branding campaign. The video needed to cover multiple departments across a large iGaming firm, tying together the multiple employees, their roles and personalities. Beginning with a script, we worked our way through the offices and found a thread that connects the day to day experiences of these individuals in such a way as to highlight the companies’ motto. Combining a recorded VO with a voiceover from the CEO, we managed to tell a world-story that uses natural images and metaphors to outline the best things a company like Mr. Green offers its employees, so that they too, “can be a cut above the rest.”